For the collaboration between NAFFAA-NY (National Federation of Filipino American Associations New York) and the New York Knicks, I designed the promotional campaign and visual assets for the third annual Filipino Heritage Night at Madison Square Garden. Drawing heavy inspiration from vibrant, high-energy retro basketball graphics, the visual identity pairs nostalgic sports culture with modern community storytelling. I structured the campaign to honor and spotlight influential Filipino creatives within the local community, elevating their voices alongside the celebration of heritage. By blending historical athletic aesthetics with contemporary cultural pride, the project transformed a high-profile sports event into a meaningful platform for representation, community visibility, and creative storytelling on one of the world's most iconic stages.