take care cafe
Year:
2024
For:
Personal Project
Tools:
RunwayML, Illustrator

For Take Care Cafe, I designed the branding, menu, and conceptual menu items for a hypothetical cafe inspired by my own professional experience as a barista. Built using Adobe Illustrator for the brand identity and RunwayML to visually generate the unique food and drinks, the project addresses a significant cultural gap: despite Filipinos representing one of the largest Asian populations in the United States, Filipino cuisine has not yet achieved the mainstream popularity of other Asian culinary traditions. While flavors like ube have recently seen a rise in specialty coffee shops, there remains a vast world of unexplored Filipino ingredients, profiles, and dishes. As a Filipino-American, this space represents an opportunity to bring a distinct cultural perspective to the service industry, intentionally marrying two identities by introducing authentic, underrepresented flavors into the familiar, comforting ritual of the daily neighborhood cafe experience.